Tel Aviv-based startup Memcyco has raised $10m in seed funding led by Capri Ventures and Venture Guides. The company provides businesses with a digital watermark to display on their sites to ensure visitors that they are visiting a legitimate online store, as well as back-end tools for businesses to monitor and protect their digital assets against brand impersonation in real time.

The solution is already in use by several large e-commerce sites and financial institutions, and the funding will be used to enhance the product, support existing customers, and expand its go-to-market organization. Memcyco's co-founders are all highly experienced startup founders and operators.