On October 17th, the organizing committee of the W2140 Global Web3 + AI Expo appointed Ms. Iris as the Vice Chair for this year's event. She will be fully responsible for business partnerships at the Expo.

Ms. Iris will report directly to Kang Li and the Thai government, overseeing international cooperation, government relations, and event partnerships. Her responsibilities include handling all external affairs for the organizing committee and the Expo's hosts.

### W2140 Expo Vice Chair: Ms. Iris

Iris brings a wealth of experience from Fortune 500 companies and multinational enterprises. She has previously worked at Huawei’s German branch, the Swiss Roche Investment Group, and the globally renowned exhibition company, Messe Frankfurt. In these roles, Iris showcased her outstanding skills in business development and project management, particularly in facilitating cross-border cooperation and ensuring operational efficiency. Her career began at Huawei’s German branch, where she was the sole Chinese employee working as a project assistant in the Dresden region, demonstrating exceptional cross-cultural communication and management abilities.

### Professional Background

At the Swiss Roche Investment Group, Iris was responsible for project cost operations, focusing on financial management. This experience equipped her with strong skills in financial analysis and project management. She later served as a business development manager for high-end global conferences at Messe Frankfurt, focusing on the Chinese market and organizing international conferences. This role greatly enhanced her global business development and project execution capabilities.

In July 2017, Iris co-founded a Web3 investment community in Shanghai, officially entering the Web3 industry. She took charge of expanding government relations and fostering collaborations with major universities, actively promoting the development and application of blockchain technology. Iris's key responsibilities included leading investment strategy formulation, planning fundraising activities, and negotiating and executing partnership projects. She excelled particularly in expanding relationships with governments and universities across borders. Iris has spearheaded several blockchain and cryptocurrency projects, leading teams to achieve successful product launches and market expansion.

### Contributions to Web3

Iris has incubated several internationally recognized Web3 projects. By leading strategic partnerships, organizing blockchain conferences, and expanding brand presence, she significantly boosted the company’s visibility in the global blockchain sector. She planned and successfully held the company’s first in-person blockchain conference in Dubai, "Unleashing the Future of Blockchain," which greatly expanded the project's international influence. Under her leadership, the company forged partnerships with over 50 industry leaders, substantially enhancing its global brand reputation.

In addition to her roles in these enterprises, Iris has also served as the global market leader and investor relations officer for several blockchain projects. She demonstrated exceptional market expansion, user acquisition, and investor relations management capabilities in these positions.

### Strengths and Expertise

1. **Global Perspective & Cross-Cultural Communication**: Iris's extensive experience working for top European enterprises has endowed her with deep cross-cultural management and communication skills. She excels in driving collaboration and executing projects in multinational environments.

2. **Expertise in Web3 & Blockchain**: As a co-founder of a Web3 investment institution, Iris possesses a profound understanding of blockchain and Web3 technologies, having led the promotion and market expansion of several blockchain projects.

3. **Government & University Relations**: Iris excels in establishing strategic partnerships with governments and universities, fostering the application of blockchain technology in the public sector and academia.

4. **Strategic Industry Development & Brand Expansion**: During her tenure as a business development and global market leader in multiple enterprises, Iris demonstrated sharp strategic planning and execution skills, effectively capturing market opportunities and formulating efficient marketing strategies to expand brand influence.

5. **Project Management & Execution**: Whether organizing global blockchain conferences or managing the financial and operational aspects of international projects, Iris has consistently delivered results, ensuring projects are executed efficiently and achieve their expected outcomes.

6. **Bilingual Proficiency & International Collaboration**: Fluent in both Chinese and English, Iris can communicate effortlessly in an international setting, enabling her to effectively lead global teams and establish strong partnerships with worldwide collaborators.

Through her rich experiences in multinational corporations, Web3 investment institutions, and blockchain projects, Iris has become a pivotal force driving the growth of the Web3 industry. She has demonstrated unique abilities and outstanding influence, particularly in global strategic cooperation, market expansion, and the leadership of innovative projects.