OKX, a cryptocurrency trading platform, has launched a new advertising campaign that challenges rival Coinbase's recent campaign to update the system. OKX's campaign calls for a complete rewrite of the system, positioning itself as a safe option for investors in the wake of high-profile collapses and liquidity crises. Despite the recent dominance of memecoins like pepe, key cryptocurrencies like bitcoin and ethereum have rebounded significantly. OKX's new campaign represents a shift from last year's self-referential promotion and highlights the platform's partnerships with well-known brands like Manchester City Football Club and McLaren's Formula 1 racing team.