Crypto exchange OKX has launched a global ad campaign that takes a dig at rival exchange Coinbase's recent campaign calling for an update to the financial system. OKX's campaign argues that the system needs a complete rewrite, rather than just an update, and highlights the benefits of Web3's decentralized nature. The campaign was produced in collaboration with advertising agency BBDO New York. OKX recently announced plans to expand its crypto services to Australia, citing the country's "huge appetite" for crypto investment and trading products.
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