Switzerland-based 21Shares, the largest crypto ETF player in Europe, has launched five funds in the US that will actively manage Bitcoin and Ethereum futures products in an ETF wrapper. The firm's active management approach sets it apart from competitors, and it has a tie-up with billionaire Cathie Wood's Ark Invest. However, the US market is highly competitive, and the success of 21Shares' new crypto futures funds will be a good indicator of how the European brand will fare in the fight for market share.
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