Macy's has launched Mstylelab, a new digital platform that utilizes the metaverse of fashion to provide immersive experiences to customers. The platform, built on Journee's fashion-centric metaverse technology, allows users to explore various immersive experiences through discovery, self-expression, and connectivity. Mstylelab focuses on Macy's newest brand, On 34, and is accessible on any device using any browser. Macy's has previously used the 3D virtual world to promote major shopping seasons, but Mstylelab marks the company's first activation with Journee and will bring the future of fashion retail to a broader audience.