mmERCH, a Web3 fashion startup that supports blockchain, announced the completion of a $6.4 million seed round of financing with a post-investment valuation of $25.7 million. The round was led by Liberty City Ventures, with participation from 6529 Holdings LLC, Christie's Venture Capital, and Flamingo DAO. The funds will be used to invest in the brand's proprietary technology stack, expand the engineering team, and invest in subsequent series, all with the aim of creating a modern brand and platform.

Fashion enthusiast Colby Mugrabi is set to launch a new clothing line called Mmerch next year, which will incorporate AI and blockchain technologies to create unique, tech-savvy hoodies. The line will feature 960 limited-edition hoodies with six key components, ten contrasting prints, and two materials, all crafted through the use of generative algorithms. Each hoodie will be connected to a non-fungible collectible, granting access to a physical version for everyday wear, and will come equipped with a QR code that acts as a gateway to an NFC chip. The line aims to offer fashion items with extra value that extends beyond the point of purchase, setting a high standard during a time when economies of scale confine conventional manufacturing workflows.