Fashion enthusiast Colby Mugrabi is set to launch a new clothing line called Mmerch next year, which will incorporate AI and blockchain technologies to create unique, tech-savvy hoodies. The line will feature 960 limited-edition hoodies with six key components, ten contrasting prints, and two materials, all crafted through the use of generative algorithms. Each hoodie will be connected to a non-fungible collectible, granting access to a physical version for everyday wear, and will come equipped with a QR code that acts as a gateway to an NFC chip. The line aims to offer fashion items with extra value that extends beyond the point of purchase, setting a high standard during a time when economies of scale confine conventional manufacturing workflows.