Blockchain technology is gaining popularity in the film industry as it allows for decentralized investment and faster project launches. The trend towards tokenization in entertainment is growing, with the Spanish documentary Bull Run becoming the first tokenized film in history. The film's backers were given BULL tokens, which represent the debt issued for the film and grant certain rights to the film's profits. Bull Run explores the director's personal journey with crypto trading and highlights the potential of blockchain technology to improve legacy systems. The director of Bull Run, Rubio, has shifted her perspective on cryptocurrency from viewing it as a speculative asset to understanding its potential to improve centralized systems. She now considers herself a Bitcoin believer and holder, but also acknowledges the potential dangers of cryptocurrency addiction.