On March 28th, 2024, Dunamu, the operator of Upbit, saw a year-on-year increase in operating profit of 85%, reaching 1.19 trillion Korean won (8.11 billion US dollars). Sales revenue soared by 70.5% to 1.73 trillion Korean won, and net profit increased by 22% to 983.8 billion Korean won.

The company stated that this is the highest profit ever for Dunamu, reflecting a surge in demand from investors in a highly optimistic environment, especially due to the support of US President Donald Trump for cryptocurrencies.

By the end of 2024, the number of cryptocurrency investors in South Korea had increased by 52% year-on-year to 9.67 million, with their total holdings rising to 105.1 trillion Korean won.