TECHNOLOGY IS A MEANS, NOT AN ENDThey focus on delivering on the key principles behind innovation; leadership, creating networks, harnessing the Voice of the Customer in idea development, leveraging the right incentives, and building/running an effective, transparent, and efficient innovation process. They work across organizational silos to identify strategies, business opportunities and new technologies AND THEN develop new capabilities and architectures with partners, new business models and new industry structures to serve those opportunities.