Overview

Gender

female

Tamara Prewitt (formerly Gaffney) is Sr. Director of Product Marketing, Marketing Products

TTamara’s specialty is turning data into information, information into insights and insights into action. Beyond scanning thousands of sources for new research findings every month she seems to have an endless supply of new research and insights. Tamara is frequently quoted on television, radio and in thousands of press articles on a variety of data-oriented technology, and digital transformation topics because she uses big data to identify key trends and predict the future. Tamara was named one of the Top 20 Big Data Analysts in the US by Fortune Magazine and one of the Top 100 Data Influencers in the UK by DataIQ Magazine. Tamara leads Oracle's Product Marketing team focused on marketing solutions, including the marquee B2B Marketing Automation brand, Eloqua. Prior to Oracle, Tamara spent almost three decades building data-oriented products at start-ups in Product Management and holds 4 patents for her previous work in mobile data collection.

Tamara earned her MBA from Kellogg School of Management at Northwestern and her BS in Business and minor in Computer Programming at the University of Southern California. Tamara describes herself as a futurist with love of data and passion for demonstrating how data turn data into insights to strengthen the impact on the bottom line.