Sheri joined Lincoln Property Company in 2000, beginning her career in the multifamily industry as a leasing professional in Dallas, Texas. She established herself as an expert in the fields of branding, reputation management, and social media and digital marketing as a regional marketing director and national marketing manager. Sheri is now the vice president of marketing and communications, overseeing all facets of marketing and communications for the conventional division, corporate branding management and client services.