Overview

Gender

male

Dr. Prabhakant Sinha received his Ph.D. from the University of Massachusetts (1974) and his B-Tech. from IIT Kharagpur (1970). Over the last 40 years, he has been a consultant, a teacher, and an author.

ZS Associates, the world’s leading sales and marketing consulting firm was co-founded by Dr. Sinha in 1983 and now operates with over 1500 people across 19 offices in North America, Europe and Asia/Pacific. His role in the success of ZS was recognized by his induction into the Chicago Entrepreneurship Hall of Fame in 2005.

Dr. Sinha is an Investor and Advisor to Greenlight Planet, a company dedicated to bringing ultra-affordable solar LED lights to the 1.6 billion people who don’t have electricity. He founded the PK Sinha Center for BioEnergy at Indian Institute of Technology – Kharagpur.

A former Associate Professor of Marketing at the Kellogg School of Management, Northwestern University, Dr. Sinha continues to teach executives at Kellogg and at the Indian School of Business.

He has co-authored several books including Building a Winning Sales Force (2009), The Complete Guide to Sales Force Incentive Compensation (2006), Sales Force Design for Strategic Advantage (2004), and The Complete Guide to Accelerating Sales Force Performance (2001). He is the co-author of the 2004 winning entry in the INFORMS Practice Prize Competition, and received the American Marketing Association’s Excellence in Sales Research award in 2009.