Overview

Gender

male

Peter Arina is the General manager- Consumer Business Unit. He is responsible for consumer sales business which includes the dealer and M-PESA agents’ management and retail sales with its current footprint of 35 Safaricom retail shops across the country. He is also charged with consumer propositions and for growing internet and data content.
Peter joined safaricom in November 2004 as Chief commercial officer and took up his current appointment following the business’ structural re-organization. He is a seasoned professional, having joined safaricom from Unilever Kenya in October 2004 as customer development director (sales director) reporting to the chief executive officer (East Africa).

Mr. Arina is a Kenyan citizen and holder of Bachelor of Commerce (Marketing) degree from the University of Nairobi.