Ofer Friedman is the VP Marketing of AU10TIX for the past 6 years. He has extensive experience in launching, growing and revamping businesses especially in US and EMEA technology and FMCG markets. He also has intimate knowledge of B2C, B2B and C2C environments, special assets in implementing challenger strategies across all PESO media, and international agency background. Friedman has authored professional books and articles and holds a M. Sc. in Organizational Behavior with specialty in influence and brand leadership. He’s lived and worked 10 years in Germany.