Overview

Gender

female

Having joined our Group in November 2010, she is responsible for driving Astro’s market expansion strategy as well as delivering compelling customer proposition and experience.

She leads a multidisciplinary team overseeing product management, sales, marketing, customer management, service, operations and supply chain management.

She brings more than 20 years of management experience in the media and financial services sectors with diverse industry exposure spanning from retail banking, insurance to fast-moving consumer goods across Asia Pacific. Prior to assuming her current role, she served as executive vice president - Consumer Banking, Alliance Bank Malaysia Berhad and was a director on the board of Alliance Islamic Bank Berhad. Prior to that, she was with Standard Chartered Bank Malaysia Berhad where she led the Credit Cards, Personal Loans and Wealth Management business. Her media experience was garnered when she was attached with OgilvyOne Worldwide, part of WPP Group, where she was responsible for driving the growth of its direct marketing business in Malaysia and its Asia Pacific data services consulting business.

She received her Master of Science (MSc) in International Marketing from University of Strathclyde, UK and is an accredited Certified Financial Planner (CFP, US).