Joe joins MATTER as VP of Strategic Partnerships- working to expand the MATTER community through engagement with established businesses and organizations. Prior to joining MATTER, Joe was SVP of Client Solutions at machine-learning pioneer Ditto Labs. There, he worked with MIT-trained engineers to integrate cutting edge computer visioning solutions with leading technology from partners such as Oracle, Teradata and IBM. Joe was the first industry expert hired by healthcare and direct marketing agency BIG Communications, now part of media giant Meredith Corporation, to run global sales efforts and expand BIG’s offerings. Joe has launched over 30 products and devices over his career, gaining valuable insights on the most effective ways to commercialize. Joe began his career at Pfizer, working in sales and marketing for some of the world’s most recognized brands, such as Lipitor and Viagra. An entrepreneur himself, Joe co-founded San Francisco-based BrandForce Health- a company that launched some of the first connected, wireless health products in conjunction with AT&T, CVS and NantHealth.