Jeff runs the Platform Engineering team at Ritual, focused on scalable infrastructure, data & analytics systems, driving data-driven optimization efforts across the company. Previously, Jeff worked at Zynga as the Head of Analytics Engineering, building tools around Zynga’s large data set. Zynga Toronto was formed out of the acquisition of his mobile application development startup, Five Mobile, who developed apps for companies like theScore, Cineplex, Realtor.ca, Ecobee, Wattpad and Rogers.