Overview

Gender

female

Jayne Bussman-Wise is the director of digital marketing for New York City Football Club, Major League Soccer’s 20th soccer club. She leads a team that manages the club’s content, websites, social media platforms, and mobile marketing efforts. She has previously held positions with the Brooklyn Nets, Barclays Center, and New York Rangers. Bussman-Wise is a go-to expert in the field of digital marketing. She spearheaded the rebranding of all digital assets when the Nets moved from New Jersey to Brooklyn—the hashtag #hellobrooklyn was seen by 25 million Twitter users on the day of the Brooklyn Nets logo launch and attracted national attention.