Guy is the founder Bryq. Prior to that, Guy was the Co-founder of Persado and VP of Innovation for Upstream, where he led the incubation and implementation of innovative mobile marketing campaigns for global mobile operators and brand clients. Guy has followed a diverse career path, which has seen him own a French pastry shop, write and star in his own TV comedy series and host his own radio show. He was also previously a marketing manager for Wanadoo (France Telecom) in Paris, which became Orange.Guy holds a Masters in Social Psychology from the Sorbonne in Paris.