David Treadwell is VP, eCommerce services at Amazon. He was a corporate vice president of Microsoft's Live Platform Services, a group that's defining and implementing the next generation of platform services that all Microsoft service-enabled applications and sites will use. These services include unified identity and directory, data synchronization, transport and presence, among others.A recognized platform innovator, Treadwell most recently helped to start the company's Windows Live Core effort, an incubation project that's now a key component of the company's services platform that will allow the creation of compelling applications by making deep use of network-based information.Previously, Treadwell ran the .NET Developer Platform team responsible for Microsoft's managed developer platform, which included the .NET Framework, ASP.NET and other technologies. Prior to his work on .NET, Treadwell was a developer for file server and networking technologies in Windows NT, co-author of the WinSock specification and the NT WinSock implementation, and the development manager for Internet Information Server.Treadwell earned a bachelor's degree in electrical engineering from Princeton University in 1989 and joined Microsoft later that year.Treadwell has two sons, David and Aiden, and is married to Lynn. Treadwell's hobbies include photography, triathlons, playing basketball with his sons and exploring the use of digital media technologies in the home.