Cliff joined Lewis Silkin LLP as a Partner in April 2006 after over a decade as in-house counsel in the music and broadcast industry. Creating the Media & Entertainment group within the firm’s Media, Brands & Technology team, he now acts for some of the world’s largest names in mobile, brands, recorded music, mobile, live music, radio, audio-visual production and online. He also specialises in working with clients whom are embracing content-based entertainment for the first time such as FMCG and lifestyle brand owners, advertising agencies, digital agencies, investment funds and financial institutions. He has a passion for working on innovative new business models, advertiser-funded programming and in the monetisation of format rights.The Media & Entertainment Group is ranked in the “Legal 500” and “Chambers” and Cliff is ranked as a ‘leading individual’ in both directories.He is also a director of "Eleven", a business advisory company working with disruptive business models in the world of Digital Media, Film and Sport.