Andrew Saunders is the Global Head of Entertainment and Culture Marketing for Amazon’s cross-category and cross-channel mass marketing organization, which encompasses brand strategy, advertising, digital marketing, consumer research, and media planning and investment. There he leads the company's Entertainment Marketing practice across North America, Latin America, Europe and APAC. Prior to joining Amazon, Saunders was the Head of Global Brand Strategy and Marketing at Tastemade, VP of Content Innovation at Comcast-NBCUniversal and a co-founder of Creative Artists Agency's Brand Partnerships and Client Strategy divisions. Throughout his career, Saunders has launched new media practices, scaled marketing divisions globally and helped generate $1B+ revenue streams. He has engineered marketing and media solutions ranging from under $150K to over $150M for more than 250 global brands including AB InBev, Amazon, Amex, Apple, Capital One, Citi, Coca-Cola, Comcast, Diageo, Disney, Facebook, Ford, General Motors, Google, Heineken, Hulu, Hyundai, Marriott, Marvel, Microsoft, Netflix, Nike, PepsiCo, P&G, Red Bull, Samsung, Starbucks, Subway, Target, Toyota, Uber, Unilever, Walmart and WarnerMedia, as well as artists like Justin Bieber, Ashton Kutcher, One Direction and Ryan Seacrest. His work has been featured in Advertising Age, Adweek, Billboard, CNN, Creativity, Entertainment Weekly, The New York Times, People, Time, USA Today, Vice, The Wall Street Journal, Wired and in Fast Company's "50 Most Innovative Companies."