Overview

Gender

male

Andrew Caravella is vice president of marketing at Sprout Social, a leading social media management and engagement platform for business. He leads a team that creates and delivers relevant, engaging content and conversations through multiple forms of media and technology. Andrew believes the heart of social media hinges on exceptional experiences and meaningful human connections, and he uses those principles to guide dedicated direct acquisition, lead generation and brand visibility initiatives.

Focused primarily on digital and social media, his career work includes executive communications, brand management, education campaigns, and event planning for everyone from Fortune 500 brands to not-for-profit organizations. Prior to joining Sprout Social, Andrew was director of marketing at the search marketing agency Performics (Publicis Groupe). He previously served as a search product marketing manager at DoubleClick and began his career in public relations and account management at Weber Shandwick.