Trax

company

About

Trax provides in-store execution tools, market measurement services, and data science solutions for retail.

  • 1001 - 5000

Details

Last Funding Type
Series C
Last Funding Money Raised
$19.50M
Industries
Analytics,Artificial Intelligence,Computer Vision,E-Commerce,Image Recognition,Retail Technology
Founded date
Jan 1, 2010
Number Of Employee
1001 - 5000
Operating Status
Active

Trax provides offers in-store execution tools, market measurement services, and data science solutions for retail.

Its mission is to enable brands and retailers to harness digital technologies' power to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on a shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As a pioneer in computer vision, Trax continues to lead the industry in innovation and excellence through the development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore, and Israel, serving customers in more than 90 countries worldwide.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
2
$119.50M
Trax has raised a total of $119.50M in funding over 2 rounds. Their latest funding was raised on Jul 23, 2019 from a Series D round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Jul 23, 2019 Series D $100M 1 HOPU Investment Management Company Detail
Feb 7, 2017 Series C $19.50M 1 Investec Detail

Investors

Number of Lead Investors
Number of Investors
2
2
Trax is funded by 2 investors. HOPU Investment Management Company and Investec are the most recent investors.
Investor Name Lead Investor Funding Round
HOPU Investment Management Company Yes Series D
Investec Yes Series C

Acquisition

Trax has acquired 1 organizations. Their most recent acquisition was LenzTech on Jun 3, 2019. They acquired LenzTech for 0.

Date Company Name
Industry Acquisition Type Price
Jun 3, 2019 LenzTech
Artificial Intelligence acquisition Detail