Persado

company

About

Persado provides Motivation Artificial Intelligence (AI) that drives personalized communications at scale.

Details

Last Funding Type
Series B
Last Funding Money Raised
$21M
Industries
Analytics,Artificial Intelligence,Content Creators,Content Marketing,Direct Marketing,Enterprise Software,Machine Learning,Natural Language Processing,Software
Founded date
Dec 12, 2012
Number Of Employee
251 - 500
Operating Status
Active
Legal Name
Persado, Inc.

Persado provides the only Motivation AI Platform that enables hyper-personalized communications at scale, inspiring each individual to engage and act. Persado delivers hundreds of millions in incremental value to some of the largest brands in banking, insurance, retail, telecom, and healthcare—such as Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, Tapestry, and Verizon.

Persado AI and machine learning technology is trained on more than 100 billion digital language impressions across industries, enabling marketers to generate powerful, on-brand content and communications that motivate customers and drive significant value. Persado uses generative AI, machine learning, natural language generation, and experimental design to deliver a 41% average lift in conversion across customer engagement channels—helping top brands achieve more than $1.5B in incremental revenue.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
3
$66M
Persado has raised a total of $66M in funding over 2 rounds. Their latest funding was raised on Apr 5, 2016 from a Series C round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Apr 5, 2016 Series C $30M 6 Goldman Sachs Detail
Jan 22, 2015 Series B $21M 6 StarVest Partners Detail
Feb 13, 2013 Series A $15M 2 Bain Capital Ventures Detail

Investors

Number of Lead Investors
Number of Investors
3
9
Persado is funded by 9 investors. Goldman Sachs and American Express are the most recent investors.
Investor Name Lead Investor Funding Round
Goldman Sachs Yes Series C
American Express Series C
Bain Capital Ventures Series C
Citi Ventures Series C
Omega Venture Partners Series C
StarVest Partners Series C
American Express Ventures Series B
Eastward Capital Partners Series B
TLcom Capital Partners Series A

Employee Profiles

Number of Employee Profiles
24
Persado has 24 current employee profiles, including Employee Michele Nemschoff