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Latana Brand Tracking
company
About
Latana is a brand tracking tool that uses advanced data science to ensure reliable and accurate brand insights.
- 51 - 100
Highlights
Details
- Last Funding Type
- Series B
- Last Funding Money Raised
- €36M
- Industries
- Analytics,Brand Marketing,SaaS
- Founded date
- Jan 1, 2013
- Number Of Employee
- 51 - 100
- Operating Status
- Active
Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering scalable insights. Brand and marketing leaders no longer have to base campaigns on guesswork, spending trillions, and not sure at the end if it was worth it. The company is passionate about bringing reliable data to the world of brand, finally providing a platform for brand marketing similar to what Google Analytics has been providing for other marketing channels for years.Latana was founded in 2013 and is based in Berlin, Germany.
Funding Rounds
Number of Funding Rounds
Total Funding Amount
2
€36M
Latana Brand Tracking has raised a total of
€36M
in funding over 2 rounds. Their latest funding was raised on
Sep 8, 2022 from a Series B round.
| Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
|---|---|---|---|---|---|---|
| Sep 8, 2022 | Series B | €36M | 1 | — | — | Detail |
| Sep 8, 2022 | Debt Financing | — | 1 |
Kreos Capital
|
— | Detail |
Investors
Number of Lead Investors
Number of Investors
1
1
Latana Brand Tracking is funded by 1 investors.
Kreos Capital
are the most recent investors.
| Investor Name | Lead Investor | Funding Round |
|---|---|---|
|
Kreos Capital
|
— | Series B |
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