Cointime

Cointime

Download App
iOS & Android

Luxury Watchmaker Hublot to Launch Metaverse Football Stadium

Cointime Official

Swiss luxury watchmaker Hublot announced its entry into the metaverse with the launch of the ‘Hublot Loves Football Metaverse Stadium’ ahead of the FIFA World Cup 2022 taking place in Qatar later this month. The official timekeepers of the World Cup partnered with stadium architects MEIS and metaverse builders Spatial to launch the campaign which celebrates football, design, and community.

Swiss luxury watchmaker Hublot announced its entry into the metaverse with the launch of the ‘Hublot Loves Football Metaverse Stadium’ ahead of the FIFA World Cup 2022 taking place in Qatar later this month. The official timekeepers of the World Cup partnered with stadium architects MEIS and metaverse builders Spatial to launch the campaign which celebrates football, design, and community.

Hublots campaign comes after a number of FIFA World Cup partners such as Visa, Crypto.com and Algorand also launched campaigns supporting blockchain, the metaverse and NFTs in hopes of delighting fans offline and online.

The ‘Hublot Loves Football Metaverse Stadium’ is a 360-degree virtual event space merging sport and art designed by MEIS, who took design inspiration from Hublot’s Big Bang e watch. The stadium boasts 90 000 seats, a 1km long-concourse and media wall allowing fans to interact and immerse themselves in the metaverse via mobile and online on Spatial.io.

Fans will also be able to experience the Hublot Loves Football stadium through pop-up activations utilizing VR experiences in luxury malls in Doha, Kuala Lumpur, Singapore, Indonesia, and Thailand throughout November.

“Loud and forward-thinking approaches to design are part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand,” said Ricardo Guadalupe, Hublot CEO. “Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport and virtual worlds is beginning to take off”.

Hublot has previously committed to being an innovator and pioneer in the blockchain space as a watchmaker. In 2018, Hublot entered into cryptocurrency with the launch of the limited edition Big Bang Meca-10 P2P that was exclusively purchased via Bitcoin payments only.

Spatial has partnered with brands such as Vogue and Samsung to expand their marketing into the metaverse. Spatial currently sees four million minutes being spent on the platform on a weekly basis, thus attracting brands seeking new revenue growth opportunities.

Hublots campaign comes after a number of FIFA World Cup partners such as Visa, Crypto.com and Algorand also launched campaigns supporting blockchain, the metaverse and NFTs in hopes of delighting fans offline and online.

The ‘Hublot Loves Football Metaverse Stadium’ is a 360-degree virtual event space merging sport and art designed by MEIS, who took design inspiration from Hublot’s Big Bang e watch. The stadium boasts 90 000 seats, a 1km long-concourse and media wall allowing fans to interact and immerse themselves in the metaverse via mobile and online on Spatial.io.

Fans will also be able to experience the Hublot Loves Football stadium through pop-up activations utilizing VR experiences in luxury malls in Doha, Kuala Lumpur, Singapore, Indonesia, and Thailand throughout November.

“Loud and forward-thinking approaches to design are part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand,” said Ricardo Guadalupe, Hublot CEO. “Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport and virtual worlds is beginning to take off”.

Hublot has previously committed to being an innovator and pioneer in the blockchain space as a watchmaker. In 2018, Hublot entered into cryptocurrency with the launch of the limited edition Big Bang Meca-10 P2P that was exclusively purchased via Bitcoin payments only.

Spatial has partnered with brands such as Vogue and Samsung to expand their marketing into the metaverse. Spatial currently sees four million minutes being spent on the platform on a weekly basis, thus attracting brands seeking new revenue growth opportunities.

Metaverse
Comments

All Comments

Recommended for you

  • Robinhood Chief Legal Officer Dan Gallagher Says He Won't Become SEC Chairman

    According to market news, Dan Gallagher, the Chief Legal Officer of Robinhood, stated that he would not serve as the Chairman of the US Securities and Exchange Commission.

  • Cosine: After a user used GPT to write a bot with a backdoor code, the private key was sent to a phishing website

    SlowMist Yu Xian stated in a post on the X platform that a user used GPT to write a bot with code and sent the private key to a phishing website. The reason why the private key was stolen was because it was directly sent to the phishing website in the HTTP request body. Yu Xian reminded that when using LLM such as GPT/Claude, one must pay attention to the common fraudulent behavior of these LLM. It was previously mentioned that AI poisoning attacks were carried out, and now this is a real attack case targeting the crypto industry.

  • U.S. Supreme Court rejects Facebook's attempt to avoid shareholder securities fraud lawsuit

     US Supreme Court rejected Facebook's attempt to avoid shareholder securities fraud lawsuits under the META umbrella.

  • The final value of the US one-year inflation rate in November is expected to be 2.6%, the expected value is 2.7%, and the previous value is 2.60%

     the expected final value of the US one-year inflation rate in November is 2.6%, with an expected value of 2.7% and a previous value of 2.60%. The expected final value of the US five-to-ten-year inflation rate in November is 3.2%, with an expected value of 3.1% and a previous value of 3.10%.

  • Polymarket Blocks French Users Amid Government Investigation into Gambling Law Compliance

    Polymarket has blocked users from France following reports of an investigation by the country's gaming authority for compliance with gambling laws. The ban was not stated in Polymarket's terms of service, but French users attempting to access the website using a VPN from a French server were met with a digital blockade. The ANJ, France's national gaming authority, began investigating Polymarket after a French trader placed large bets on Donald Trump winning the 2024 US Presidential election.

  • U.S. stocks open, most crypto stocks open lower

     the US stock market opened with the Dow Jones up 0.19%, the S&P 500 up 0.05%, and the Nasdaq up 0.01%. Most cryptocurrency stocks opened lower, with Coinbase (COIN.O) down 0.06%, MicroStrategy (MSTR.O) up 0.4%, and Riot Platforms (RIOT.O) down 2.6%. Previously, Bitcoin had risen above $99,000 before falling back.

  • Amazon to invest an additional $4 billion in Anthropic, OpenAI's rival

     Amazon is deepening its cooperation with Anthropic and will add an additional $4 billion investment to the company. In September of this year, Anthropic, an artificial intelligence startup, was seeking a new round of financing with a valuation of up to $40 billion. Anthropic was founded by former OpenAI executives in 2021 and focuses on creating interpretable, secure, and controllable artificial intelligence systems. The company's flagship AI model, Claude, operates based on "Constitutional AI," which uses predefined principles to guide its output, avoiding some erroneous or discriminatory output reactions.

  • Family Offices Evolve into Powerful Investment Entities with Innovative Strategies and Advanced Technologies

    Family offices, which traditionally focused on conservative investment strategies, have transformed into powerful investment entities with a focus on alternative investments, private equity, co-investments, venture capital, and impact investing. This shift has been driven by innovative financial solutions and modern investment strategies, responding to technological advancements and an evolving global financial landscape. Family offices are taking a more active role in direct investments and co-investments, particularly in high-growth companies and startups, enhancing their control and flexibility. They are also diversifying further into private markets and real assets due to geopolitical and macroeconomic uncertainties, while embracing innovative financing solutions and cutting-edge risk management techniques. Additionally, family offices are implementing AI technologies to improve their decision-making processes, particularly in investment analysis, reflecting their commitment to innovation and strategic planning.

  • The Evolution of Family Offices: Embracing Innovative Investment Strategies and Technology

    Family offices have shifted from conservative investment strategies to more active roles in direct investments and co-investments, thanks to innovative financial solutions and modern investment strategies. They are now leaders in alternative investments, private equity, co-investments, venture capital, and impact investing, leveraging their capital through non-recourse and limited-recourse financing to expand their investments across sectors and regions. Family offices are also adopting sophisticated risk management strategies, diversifying further into private markets and real assets, and integrating advanced technologies such as AI-driven platforms to enhance decision-making processes. A family office in the UAE, International Venture Investments Holding, takes an active investment approach, emphasizing operational autonomy and forming dedicated management teams for specific projects. The UBS Global Family Office Report 2024 shows that 78% of family offices plan to invest in generative artificial intelligence in the next two to three years.

  • Cointime精选 ·

    Web3's Great Gambit: Incentives for the Almost Impossible

    “When you’re young, you look at television and think, There’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth.” - Steve Jobs

    Web3's Great Gambit: Incentives for the Almost Impossible

Daily Must-Read

Popular Activities

Delysium $AGI & AI Private Yacht Party

Delysium $AGI & AI Private Yacht Party

March 27 - March 27
Seoul

Popular Tags

Cointime
News
Contents
RSS
Company