From cointelegraph by Ayse Karaman

Liquidity is vital in all financial markets. It ensures that assets can be bought and sold swiftly without causing significant fluctuations, offering traders predictable, stable pricing. In the crypto market, where volatility is often more pronounced, liquidity plays an even more crucial role.

MEXC, a global cryptocurrency exchange, has made liquidity a central focus. Through a combination of robust technology, diverse trading options and strategic partnerships, MEXC ensures high liquidity for a broad range of digital assets.

In this interview, Tracy Jin, vice president of MEXC, talks about the exchange’s approach to providing liquidity, the broader trends shaping the crypto market in 2024 and the strategies that help MEXC navigate the industry’s ongoing challenges.

Cointelegraph: What is your hot take on the crypto market and trading trends in 2024?

Tracy Jin: The 2024 crypto market has evolved differently from previous cycles, not defined by a single event like the “DeFi summer” but by a mix of high-potential narratives and utility-driven assets. This year has seen growing popularity and interest in memecoins, bolstered by the “Trump pump,” which also reinvigorated speculative activity in blue chips and smaller-cap tokens alike.

At the same time, sectors like liquid staking tokens and liquid restaking tokens, decentralized physical infrastructures (DePINs) and artificial intelligence are gaining significant traction as traders look beyond speculation to assets that offer Web3 utility and tangible real-world applications.

With favorable macro developments, including Bitcoin BTC$91,821 and Ether ETH$3,107.51 ETF approvals, global rate cuts and Trump’s electoral victory, the market is experiencing renewed momentum. MEXC is capitalizing on these trends by offering the most extensive selection of tokens, all while ensuring liquidity, security and a seamless experience for both new and seasoned traders to navigate this dynamic landscape.

CT: What does it take in the kitchen to run a crypto exchange that offers a smooth experience for users?

TJ: To run a crypto exchange that offers a smooth and seamless trading experience, MEXC places users at the center of everything we do. We provide smooth transactions through our high-speed matching engine, which is designed to handle large trading volumes even during peak times, ensuring reliability and efficiency.

Security is a top priority — our platform is protected by state-of-the-art protocols and partnerships with industry-leading custodians, ensuring our users’ assets remain safe.

Additionally, we continuously adapt to the needs of our users by actively listening to their feedback. This allows us to introduce new features and token listings that reflect the latest market trends, ensuring MEXC remains at the forefront of innovation and continues to be a trusted platform for our global user base.

CT: Recent reports state that MEXC is among the crypto market pioneers when it comes to liquidity. Could you explain the importance of liquidity for crypto trading?

TJ: Liquidity is crucial for a seamless and efficient trading experience, and at MEXC, we lead the market by offering deep liquidity across a wide range of assets. High liquidity allows users to execute trades instantly at predictable, stable prices, minimizing slippage and ensuring fair value in every transaction.

Whether for institutional investors or everyday traders, our robust liquidity enables users to move in and out of positions without impacting market prices. This level of liquidity not only builds confidence in MEXC as a trusted platform but also provides a trading environment that supports both flexibility and security, regardless of market conditions.

CT: What are the most crucial elements that contribute to MEXC offering top liquidity?

TJ: MEXC’s liquidity is built on three key factors: diverse trading options, advanced technology and strategic partnerships. Our broad selection of over 2,900 spot pairs and more than 500 futures pairs ensures robust market activity across many sectors. We also rely on a high-performance matching engine that processes up to 1.4 million transactions per second, providing stability and efficiency during high-volume periods.

Additionally, partnerships with top liquidity providers enable us to keep spreads tight, enhancing trading conditions for our users. Together, these elements allow MEXC to consistently offer deep liquidity across the board.

CT: Aside from liquidity, how do you keep the users engaged with your platform?

TJ: MEXC keeps users engaged through a combination of low fees, frequent airdrops and innovative features. We offer one of the lowest trading fees in the market, making trading affordable for all users. Our MX Zone provides up to 66% annual percentage yield through airdrop rewards, incentivizing long-term participation.

Additionally, we’re known for our broad range of memecoins and high-growth tokens, offering exciting trading options that appeal to a variety of interests. With trading competitions, exclusive listings and community-driven events, we ensure our platform remains active and engaging for a diverse user base.

CT: Are there any upcoming campaigns or events that crypto users should be aware of?

TJ: MEXC is running an exciting Ferrari giveaway campaign to offer our users the chance to win a Ferrari SF90 Stradale worth up to $500,000, including a total prize pool of 10,000,000 USDT and giving away other cool prizes. This campaign will be live until Dec. 17, 2024, and it allows users to accumulate prizes through trading and other specific activities.

Source: MEXC

Alongside the Ferrari, additional rewards include trading bonuses and branded merchandise. Designed to celebrate and reward our community, this is one of our largest campaigns yet and highlights MEXC’s commitment to creating memorable experiences for our users.

CT: How do you see the future of the crypto market, and how is MEXC preparing for it?

TJ: Following the crypto market’s emergence from a prolonged bear market in 2022 and 2023, we’re now moving into a period with more favorable global liquidity conditions and potentially more supportive regulatory environments, especially following the recent US elections.

Major narratives like artificial intelligence, decentralized finance (DeFi) and DePIN are already capturing immense attention, hinting that the next growth cycle will prioritize projects with more technology, more degen culture and real utility. To be a leader in this evolving landscape, MEXC is preparing for crypto’s thrilling future by expanding our listings across these emerging sectors to ensure users have early access to high-potential tokens.

We’re also enhancing our platform’s infrastructure to deliver more intuitive, secure and robust trading experiences, empowering users to maximize opportunities as the market grows. Beyond new listings, we’re focused on improving user education, streamlined onboarding and dedicated customer support, preparing our users for the many exciting opportunities in the next phase of crypto’s evolution.