Wow Bao, an Asian street food specialist, has announced its exploration of Web3 by converting its traditional point-based rewards into an innovative NFT-backed loyalty system. The new initiative introduces NFTs called "CollectaBaos," which can be purchased for $99 and grant a year-long membership to Wow Bao's loyalty program, offering discounts, complimentary meals, and exclusive merchandise.
These NFTs are available on the DevourGO marketplace and powered by Paytronix, with additional NFT mints to include access to special events, cooking classes, and personal meet-and-greets with CEO Geoff Alexander. Wow Bao's NFT loyalty program marks a pioneering digital shift in the restaurant industry, providing a glimpse of the fusion of food and the metaverse.
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