Worldcoin released its latest blog post stating that with the release of its World ID 2.0 and upgrade suite (including the World ID application and level), Worldcoin provides retailers with a powerful new way to prevent fraud and conduct promotions aimed at fairly benefiting customers.

On December 13th, Worldcoin limitedly opened its Shopify store, where "device verification" level IDs can purchase Worldcoin peripheral baseball caps, while IDs verified through Orb will be eligible to purchase peripheral sports shirts. The first batch of sports shirts sold out within 12 hours, and all products were officially sold out within 40 hours. A total of over 2,000 users from 6 continents and 45 countries/regions placed orders in the store.