World of V, a notable zero-free green NFT marketplace on VeChain, has launched an initiative that will help introduce Web 3.0 to mainstream businesses. The initiative, which leverages the VeChain network to develop an NFT loyalty program for businesses, is the first of a series of programs that World of V plans to deploy in its goal to bring Web3 to mainstream brands.

The program aims to give businesses an opportunity to offer valuable and unique experiences to their customers, according to a blog released by World of V. This should help bolster the relationship between these brands and their customers. The development was further disclosed through the marketplace’s official Twitter handle.