For women, navigating male-dominated industries has always been a struggle, but that doesn’t necessarily stop them from entering and attempting to build a successful brand. The male-dominated world of “crypto bros” has a glaring gender gap, with data suggesting early adopters were mostly men. According to research, having more women on a founding team gives companies the benefits of better communication, a positive bottom-line, increased diligence in problem-solving and insight into female customers. (Blockworks)
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