WisdomTree, a fund group managing $93.6 billion in assets, has launched a new financial app called WisdomTree Prime, which allows users to buy and sell bitcoin, ether, and nine WisdomTree digital funds, as well as tokenized physical assets such as gold.
The app is based on tokenization technology and blockchain-enabled wrappers, and users' investor ownership of digital funds' shares is recorded on the Stellar or Ethereum blockchains. The app aims to "de-silo the investing and financial experience" by offering a more focused selection of assets and a familiar user experience on top of new technology innovations.
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