Bloomberg data shows that WisdomTree lags behind other issuers in terms of inflows into Bitcoin spot ETFs. Jarrett Lilien, WisdomTree's chief operating officer, said the company's consumer application provides a better way to hold Bitcoin than ETFs. He said, "We are confident in our ability and record in managing assets in growth, which does take time, especially in our ETF model, as these products are not yet available on many advisor platforms, and we hope to see most of the flow on these platforms."

WisdomTree launched the WisdomTree Prime application last year, which provides users with access to dollar and gold tokens, Bitcoin (BTC), and Ethereum (ETH).