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WisdomTree CEO Says Crypto Is “Natural Evolution” of ETF Products

Crypto is the next evolution of exchange-traded funds and exchange-traded products, WisdomTree CEO Jonathan Steinberg said. “What we were looking for is what can do to ETFs what ETFs did to mutual funds”. 

He said a world in which the blockchain enables investors to buy treasuries with additional functionality would have “great appeal” to mainstream users, which is why the New York-based asset manager is preparing to launch a crypto wallet on the Apple App Store in the second quarter this year.

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