While commercials from crypto companies were a common sight during the NFL’s final game last year, Super Bowl LVII is shaping up to be an advertising desert for the digital asset industry. When the Los Angeles Rams took on the Cincinnati Bengals in Super Bowl LVI, the year’s biggest sports broadcast featured numerous advertisements from some of crypto’s biggest exchanges, including the now-bankrupt FTX as well as companies like Coinbase and Crypto.com. Select crypto companies shelled out millions of dollars to put their companies on display to the masses, hoping to stand out amid a budding industry. And Over 112 million viewers tuned in to watch football’s big game last year, according to the NFL. (Decrypt)
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Will There Be Crypto Ads in the Super Bowl This Year?
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