The concept of the metaverse, where our physical and digital lives intersect, has led to the question of who will design digital clothing for our avatars in this virtual world. Luxury companies such as Louis Vuitton, Dolce & Gabbana, Gucci, Nike, and Adidas have already started interacting with the metaverse by collaborating with cutting-edge agencies and businesses to digitize their collections. However, developing high-quality and highly specific 3D assets is time-consuming, requires specialized skills, and is costly, limiting the number of fashion trends that can be used. To address this, fashion designers could create collections with 3D at the forefront, using technologies such as CLO3D or Browzwear and a visual library and workflow product such as Stitch3D. This could lead to two paths: creating tangible things in collaboration with their supplier base, or using 3D elements to interact directly with the digital world, providing businesses with direct access to virtual worlds. This 3D fashion value chain could provide incredible opportunities for fashion brands to work sustainably, efficiently, and at lower costs, potentially allowing for large-scale participation in the metaverse. The companies migrating internally to a digital development process will be the most successful, enabling them to upskill their employees, establish new working methods, and develop a new digital attitude. (readwrite)