WEEDAR, a distribution network for cannabis brands that blends AR-powered shopping experiences and gamified loyalty programmes, has secured $1.5M in a seed round led by an undisclosed private investor. To date, the company has raised $2.3M in funding.

The funds raised will be utilised to grow and improve the existing feature set, as well as scale marketing, as the firm continues to create its industry-first platform, which is already assisting cannabis brands in increasing sales and strengthening customer retention.

Instead of generic product catalogues, WEEDAR users can shop their favorite brands in 3D augmented reality, access exclusive product drops made in collaboration with popular artists, and collect NFTs. WEEDAR is the first and only marketplace where users can earn money by purchasing marijuana by trading or reselling NFTs. Additionally, customers can participate in gamified in-app activities and earn points for each victory. These points are saved in a virtual Stash Box and can be redeemed for discounts and merch, such as limited-edition customised bongs or grinders.