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Web3 Social Aggregator Yup Believes Ethereum Virtual Machine is Key to Streamlining Fragmented Social Media Landscape

Chase Chapman finds the social media landscape in Web3 to be chaotic and difficult to navigate, which may be a hindrance for users who are accustomed to established Web2 communities like Twitter and Instagram. On the other hand, Nir Kabessa, co-founder of Yup, a Web3 social network aggregator, sees the fragmentation as both exciting and unfortunate.

He believes that adopting each other's standards is the key to success and Yup's approach is to provide a uniform experience by gathering various protocols into a singular interface. This allows users to engage with their friends' content across protocols.

The trend of allowing people to build customized experiences without restrictions is emerging and could lead to exciting developments on a large scale. 

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