"I've seen a lot of narratives online saying that the culture is dead," NFT project Deadfellaz co-founder Betty said. "And people have been saying that since I started. It's not dead. The underlying ethos and the underlying desire to disrupt and to build something new and to challenge systems have been around forever."

What is unique about the Web3 space, according to Betty, is that people have a chance to empower the community “so that it doesn’t just stem from the brand itself.” Community members are “stepping up in building alongside you and authentically getting value out of it."