Walmart is using AI to improve customer experiences, with a focus on intercepting customers at the best point to provide the most beneficial service. The National Retail Federation's Big Show saw a significant emphasis on AI-based solutions for various retail applications, with generative shopping and chat bots being among the applications discussed. Walmart showcased its own generative shopping technology, while Macy's and Saks revealed their use of AI for pricing and efficiency. Retailers must be cautious not to overwhelm customers with too much personalization too soon, despite the endless possibilities of AI.