The Philippine Basketball Association (PBA) and Virtualness, a mobile-first platform which simplifies the complex world of Web3, today announced that Virtualness will exclusively power an innovative, easy-to-use digital experience for basketball fans to discover, explore, collect, trade, buy and own memorable, once-in-a-lifetime, moments in the games via branded digital collectibles. These NFT collectibles span a gamut of use cases – from commemorative, topical, gamification to unlocking unique fan experiences.

The PBA Virtualness platform will launch in the first half of 2023, with loyalty fan experiences and rewards following later in the year.

Virtualness is a mobile-first platform designed to help creators and brands navigate the complex world of Web3. Founded in 2022 by industry leaders Kirthiga Reddy and Saurabh Doshi, Virtualness puts creators first and is building the playbook for easy design, efficient sharing and seamless digital commerce. Authenticated creators and brands can use Virtualness to design, mint and showcase branded digital collectibles; easily share across their social media channels; directly interact with their community; enable unique experiences and unlock new channels for monetization. Funding led by Blockchange Ventures with participation from Polygon Ventures, F7 Ventures, Micron Ventures, Better Ventures, FalconX, Impact Venture Capital, Neythri Futures Fund, Oceans Ventures, Perot Jain, VC3 DAO, Carolyn Everson, Randi Zuckerberg, Nuseir Yassin (Nas Daily), Nikki Farb, Shayamal Vallabhjee, Stacy Brown-Philpot, and other thought-leaders.