VeChain has partnered with the FITP and the Italian Tennis Federation to create the world's first Phygital Trophy for the Internazionali BNL d’Italia tennis tournament. The trophy is a physical-digital hybrid that includes an embedded Near-Field Communication (NFC) chip, allowing winners to access images, videos, and other data on their smart devices. In addition, VeChain has designed Non-fungible tokens (NFTs) for the ATP and WTA winners, providing them with exclusive digital collectibles. VeChain has also partnered with the Foundation for Digital Sustainability to promote sustainability in the blockchain industry.