Despite the innovations in the crypto industry, adoption of blockchain and digital assets is lagging due to the awkward user experience and lack of simplified onboarding methods. The hurdles holding the space back from broader adoption include choosing which blockchain and wallet to use, learning to care for private keys, managing gas fees, and performing transactions. To onboard everyday users, Web3 applications need to be both trustworthy and simple to use. Bringing well-known and trusted companies into this movement will be critical to spreading adoption. Utilizing everyday technology such as mobile phones could be the solution to the recurring pain points for the decentralized industry, frequently standing between Web3 platforms and millions of potential users. Optimizing and enhancing user onboarding must be among Web3 builders’ main priorities for the space to unlock its true potential and reach mass adoption. Harnessing this approach opens the door to functional cross-industry campaigns that bridge the gap between the real world and the digital, and can unlock an entirely new type of “token-gated” customer experience. The ultimate key to all of this is simplicity and utility built around how users interact with brands. (forkast)