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Trader Joe’s Sues Crypto Trading Platform for Trademark Infringement

Trader Joe's has filed a lawsuit against the crypto trading platform Trader Joe for violating its trademark rights. The platform, which is registered in the British Virgin Islands and has a headquarters in New York, allows users to borrow and lend funds on the Avalanche and Ethereum blockchains.

Trader Joe's accuses the founder of the platform of fraudulently claiming he named it after his brother, when in fact it was named after the grocery store. Despite obstacles, Trader Joe's may have a strong case for trademark dilution due to its strong brand recognition.

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