Despite the negative reputation of Bitcoin and FTX, some of the most popular brands in North America are surprisingly receptive to the digital assets industry.
The Axios Harris Poll 100, which gauges public reputation of the most visible brands in the United States, shows outdoor gear maker Patagonia at the top and the Trump Organization at the bottom.
Chick-Fil-A, Toyota Motor Corporation, Kellogg Company, and Pfizer are among the brands that have shown interest in crypto-related endeavors, while tech companies like Sony and Samsung have also been at the forefront of crypto-related ventures. It remains to be seen whether more brands will join them in the future.
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