Today Timex®, the #1 selling watch brand*, launches a unique and interactive experience that will have players ready to 'Race Against TimeX' in Fortnite®, one of the most popular video games in the world. The challenge has players competing in multiple races against time – in a watch-infused virtual world where watches symbolize empowerment by providing players with additional speed and powers that give them a competitive edge.

"As the official timekeeper of the metaverse, we're playing with the concept of time and merging analog technology with a digital world within one of the world's most popular multiplayer online games, Fortnite. Timex has ventured into the metaverse before and now we are going full throttle into gaming, with additional virtual, immersive experiences, and entry into web3 coming soon." Says Shari Fabiani, Sr. Vice President, Brand & Creative at Timex Group.