Blockchain company Theta Labs has announced a partnership with Pogs, the popular 1990s milk cap game company, as it seeks to expand its web3 ambitions. Pogs, now rebranded as Pog Digital, aims to offer a modern version of its product that integrates digital and physical experiences for the 165 million millennials and Gen Zers who collected the original game.
Pog Digital has previously worked with major brands such as Disney, Barbie and Pokemon. The partnership with Theta Labs will allow Pog Digital to connect its collections across multiple blockchains, including Solana, Ethereum and Bitcoin.
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